EDUCATIONAL CONTENT
Show your expertise and answer questions potential clients are already asking.
“You probably don’t need to go blonder. You might just need more dimension.”
“If your color always fades too quickly, here’s what I’d change.”
“Things your hairstylist notices that you probably don’t.”
“Your hair goals might need extensions, not more bleach.”
“If your blonde is starting to feel dull, here’s what might be missing.”
SEASONAL CONTENT
Give clients inspiration for their next appointment.
“Low-maintenance fall hair colors for anyone who doesn’t want to live at the salon.”
“Fall hair colors inspired by your favorite coffee order.”
“Thinking about going a little richer for fall? Here are a few recent colors I’ve loved.”
“If you want a change without signing up for high-maintenance hair, here are your options.”
“November hair inspiration for the girl who wants something different but nothing drastic.”
RELATABLE CONTENT
Create posts your ideal clients will want to share.
“POV: You wanted a change, but you still wanted to look like yourself.”
“That post-hair-appointment feeling deserves its own category.”
“Girls be like ‘I needed this’ and it’s just a hair appointment.”
“When your hair appointment accidentally becomes your favorite part of your routine.”
“The kind of appointment you wish lasted three hours.”
LIFESTYLE & BEHIND THE SCENES
Help local clients get to know you and your salon.
“A little November behind the chair.”
“Come spend a busy fall day at the salon with me.”
“Things that make a November salon day better.”
“What a fully booked Saturday at the salon actually looks like.”
“Coffee, fall hair transformations, and conversations behind the chair.”
BOOKING-FOCUSED CONTENT
Give potential clients a reason to schedule their next appointment.
“If you want fresh hair for Thanksgiving, now is the time to book.”
“Your holiday hair shouldn’t be another thing on your to-do list.”
“Want a fall refresh without a major transformation? Here are your options.”
“Before you book your holiday hair appointment, here’s what I’d consider.”
“Your November hair appointment is also your chance to get ready for December.”
Your November content calendar doesn’t have to start from scratch.
Inside Salon Social, you’ll find ready-to-customize content, Reels, carousels, captions, and fresh ideas for your beauty business.
Spend less time planning content and more time doing what you love.
