50 Content Hooks to Get More Bookings This Holiday Season
For hairstylists, nail artists, lash and brow artists, estheticians, and other beauty professionals.
These hooks are designed to help you reconnect with past clients, encourage existing clients to rebook, promote services, and increase holiday revenue without constantly searching for new clients.
They’re perfect for Reels, carousels, and Instagram stories.
1. Bring Back Past Clients
Remind clients who haven’t visited in a while why it’s time to return.
If it’s been a while since your last hair appointment, here’s what I’d recommend before the holidays.
Haven’t been to the salon since summer? Here are 3 ways we can refresh your look without a major change.
Your hair has changed since your last appointment. Here’s what I’d look at before your next visit.
If you’ve been putting off your next appointment, consider this your sign.
“I want extensions… but I don’t want extension hair
If your color is starting to look a little dull, here’s what we can do before Christmas.
You don’t always need a full transformation. Sometimes a little refresh is all it takes.
It’s been a few months since your last [service]? Here’s what I’d recommend next.
If your last appointment was before fall, here’s what I’d suggest for the holiday season.
Your holiday plans deserve more than a last-minute beauty appointment.
2. Encourage Existing Clients to Book Again
Keep your regular clients coming back and fill your January calendar early.
Your December appointment is booked, but have you thought about January?
Here’s when I’d book my next appointment if I wanted fresh hair/nail/lashes etc for Christmas and New Year’s.
The biggest mistake I see clients make with their holiday appointments? Waiting too long to book.
If you want your [hair/nails/lashes] looking fresh for every holiday event, here’s how I’d plan your appointments.
Your holiday beauty timeline starts now. Here’s what I’d book and when.
If you love low-maintenance hair, here’s how I’d plan your next two appointments.
Three signs it’s time to schedule your next [service].
Your next appointment shouldn’t be an afterthought. Here’s why I’d book it before leaving the salon.
Want to keep your results looking this good? Here’s when I’d recommend coming back.
Before your holiday appointment, let’s talk about your January maintenance plan.
3. Promote Services Clients Don’t Know About
Show existing clients what else they can book with you.
You come to me for [service], but did you know I also offer THIS?
Three services I wish more of my clients knew about.
If you’re already coming in for your color appointment, here’s one thing I’d recommend adding.
The one treatment I’d recommend to almost every client dealing with dry winter hair/skin etc.
Your holiday hair might not need more color. Here’s what I’d try instead.
If your hair feels dull but you don’t want a major change, this service might be exactly what you need.
You might not need a full appointment to get the refresh you’re looking for.
Here’s what I’d recommend if you want to look a little more polished for the holidays.
The service my clients didn’t know they needed until they tried it.
If I could recommend one salon upgrade before the holidays, it would be this.
4. Promote Holiday Upgrades and Retail
Increase revenue from appointments and clients you already have.
Three little upgrades that can make your next salon appointment feel extra special.
If you’re already booked for December, here’s how you can make your appointment even better.
The holiday hair treatment I’d recommend if you’re dealing with dryness, frizz, or dullness.
Your winter hair routine probably needs these three things.
If you love that fresh-from-the-salon feeling, here’s how to make it last longer.
Three products I’d actually put in a Christmas stocking.
What I’d buy for someone who loves getting their hair done.
The one product I recommend to clients who want their color to look better between appointments.
Holiday party coming up? Here’s the little extra I’d add to your appointment.
If you’re looking for a gift that doesn’t feel last-minute, here’s what I’d recommend from the salon.
5. Create Urgency Without Sounding Salesy
Give clients a reason to book now rather than putting it off.
If you want fresh hair for Thanksgiving, here’s when I’d recommend booking.
Your December calendar is filling up, and so is mine. Here’s what you need to know.
If you’ve been thinking about changing your hair before Christmas, now is the time to start planning.
Three things I’d do now if I wanted my hair looking its best for the holidays.
If you’re planning a holiday hair transformation, here’s why I wouldn’t leave it until the last minute.
Your holiday appointments don’t have to be stressful. Here’s how I’d plan ahead.
If you have a holiday party coming up, here’s what I’d book at the salon.
The appointments I’d prioritize before the end of the year if I wanted to start January feeling refreshed.
Thinking about a little beauty refresh before the holidays? Here are your options at [Salon Name].
Before November gets away from us, here’s your reminder to plan your holiday appointments.
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