this isn’t just a head massage

CAPTION:

A scalp facial is so much more than a relaxing head massage.

Yes, it’s incredibly relaxing.

But it’s also designed to:

• gently exfoliate your scalp
• remove product buildup
• deeply cleanse and hydrate
• improve overall scalp health
• create a healthier foundation for your hair

Think of it as skincare… for your scalp.

Because healthy hair starts at the root.

If you’re in [City], comment SCALP and I’ll send you more information about our scalp facial service.

STRATEGY

This Reel changes how people perceive the service.

Many clients assume a scalp facial is simply a luxury or relaxation treatment. This content reframes it as a treatment with real scalp and hair health benefits.

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Signs Your Scalp Is Begging for a Reset

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Let’s Talk Scalp Facials