We asked our team how their moms used to do their hair

CAPTION:

From kitchen haircuts to braids before school, every story looked a little different — but they all meant the same thing.

Care, time, and love in the smallest moments.

To all the moms who showed up in ways big and small — Happy Mother’s Day.

If you’re in [City], make it a moment together this year.

Comment SCHEDULE and I’ll send you availability.

#[city]hair #[city]hairstylist #[city]selfcare #[city]mothersday #[city]salon

HOW TO USE THIS POST

This is a connector post — it’s meant to build emotion and relatability before selling.

Format:

• Carousel post

What to include:

• Main image: team member now (behind the chair)

• Add childhood hair photos (with mom if possible)

• Add a short one-liner on each slide

Example:

• “My mom cut my bangs herself…”

• “Sunday oil routine every week…”

• “Braids before school…”

• Duplicate slides to include your full team

Soft CTA works best here:

• Optional: “Tag your mom” or “Send this to her”

Strategy

This works because it:

• Builds emotional connection first

• Feels real and personal, not promotional

• Makes your salon feel like people, not just a service

• Warms up your audience → making the next booking post convert better

Audio: https://www.instagram.com/reels/audio/1309090040908747?igsh=MWs0cnJrYWEyeXRhMQ==

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