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More bookings from Instagram doesn’t always mean posting more. It means posting with more intention.

If I wanted to get more local clients through Instagram this September, I would focus on content that:

Shows the person behind the business
A

You don’t need to be salesy to get booked.

In fact, some of the best content for your beauty business doesn’t feel like selling at all.

Create content that:

Shows your personality and lifestyle
Helps potential clients get to know you
E

Salon Social just got bigger.

More beauty niches are now included, all under ONE membership.

Hair
Nails
Lashes
Brows
Estheticians
Med Spas
Waxing
Tanning
PMU

Choose your niche, find your content, customize it to your business and post.

You get re

Hair pros, if you’re wondering what to post next month, here are a few ideas to add to your content calendar.

Think beyond just posting finished hair. Use your content to:

Educate your clients
Answer the questions they’re already asking

If I owned a salon or beauty business, this is exactly what I’d post this week.

Not just service photos. Not just trends. And definitely not “book now” every day.

I’d mix:

Educational content that shows my expertise
Behind